Well, being that I never update this anymore I’m just going to change the theme of the page. As I work in internet marketing, public relations, and basically anything that in any way relates to that I’m going to go over some of the worst ways to run a business.
1. Deciding that every member of your staff is an internet marketer – This option is a set up to disaster. The only people who know about internet marketing are, well, people who have read stuff on internet marketing. Someone who has been published in a magazine knows nothing about search engine optimization. The same is true about SEO guys, none of us have any idea how to write a piece for a medical journal or on a subject other than what we know. I can’t write something for a magazine about sewing. A guy who writes for a medical journal has no idea how to write stuff that is robot friendly.
Then you have the flip side. People who don’t write for a living cannot become instant writers. It just doesn’t happen. People who write know how to write or took a ton of classes on how to write well. People who don’t typically write aren’t going to produce something that will sell a million books or anything like that. It’s just not going to happen.
‘Nuff said.
2. Ignoring your internet marketer
If you hired an internet marketer to do internet marketing you should probably listen to what they have to say. If you don’t trust what the internet marketer has to say, well fire ‘em and hire someone who you’ll believe. But if you know nothing about internet marketing and you hired someone who does, well, when they say something about marketing, you should, well, um, listen to them.
3. Hiring several internet marketers who all live in different areas and don’t communicate amongst each other.
This is just a set up for disaster. If you have 2 guys working on the same project at the same time and they aren’t talking they just wind up erasing each others work. One guy works off a file a few hours old and, well, you just paid someone for nothing. Then if the two have differing views on what they’re supposed to be doing, well you just wind up spinning your wheels.
Don’t worry there’ll be more coming.
